The Politics of Publishing

Over our long career as a newspaper and magazine editor, we were often asked, “How could you publish that crap?” Our interrogator would invariably have found objectionable an opinion expressed in whatever publication we were overseeing at the time.

We never minded the question. We always thought it was part of our job as an editor to bring people a mix of viewpoints – some that would confirm their thinking, some more challenging. If we weren’t being asked why we had published that crap, we weren’t doing our job.

We didn’t agree with the vast majority of opinion we published. And probably a third of what we published we found objectionable. We held our nose and ran it anyway. We knew that other people would think the stuff brilliant, and that if we limited ourselves to running views we endorsed, our publications would be exceedingly thin and repetitive.

We get the sense that many editors today are less inclined to open their shops to views with which they disagree, and especially those they find objectionable. Two high profile examples. Younger staffers at The New York Review of Books rebelled against their editor-in-chief’s decision to print Jian Ghomeshi’s non-apology. Out went the editor-in-chief. And the New Yorker’s younger staff rebelled when editor David Remnick’s invited Steve Bannon to speak at a magazine event. Bannon was cancelled and Remnick apologized. These mostly younger journalists think it is irresponsible to give platforms to people whose views they consider wrong or objectionable or dangerous. We disagree with them, and that’s fine.

We were thinking about these issues because an acquaintance at Random House Canada told us a sad story about Jordan B. Peterson’s next book.

Everyone knows Peterson’s last book, 12 Rules for Life: An Antidote to Chaos, was a huge hit. More than three million copies sold. Many people will also know that Random House US, a prestige imprint in the Penguin Random House empire, passed on the book, leaving it to be published throughout North America by Random House Canada (nice bonuses for the Canadian crew, we hope).

Anyway, Peterson decided he had another book in him, the working title of which is 12 More Rules for Life. This time Random House US was front of the line. They offered him a fat contract. He signed. All was good.

All was good until Random House US, publisher of Zadie Smith and Philip Roth, announced to its staff the happy news that the hot-selling and occasionally controversial JBP was in the stable. The staff howled. The higher-ups quailed. Peterson was informed that Random House US could not accommodate him, after all. The executives at the PRH mothership would find room for him in one of their lesser (i.e., invisible) imprints.

Nice way to treat an author who brought roughly $100 million in sales to the company. We could accept Random House standing on principle and refusing to publish Peterson because of his politics. We could respect Random House if it had reminded staffers that Ayn Rand had helped build the company and advised them to work elsewhere if they couldn’t abide heterodoxy. Instead, Random House took the money while pretending to stand on principle.

Shoveling an author from one imprint to another is an ethical shell game. Staffers at Random House are paid by PRH, which owns such imprints as Vintage, proud publisher of the Fifty Shades Trilogy, and Crown, George W. Bush’s literary home. All books published by PRH contribute to the livings of the staffers. There’s no hiding at the end of the hall or on a different floor. Random House is complicit in Jordan B. Peterson and every other writer published by PRH whether it wants to admit it or not.


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