Sutherland House Publishing

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An intimate, emotional, and necessary conversation about infertility.
Genres: Biography & Memoir, Family, Health, Women's Issues

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“Raw and painful, well-informed and thoughtful, Inconceivable is a brilliant achievement. The book is a valuable public service and a gripping memoir.”
–CHARLOTTE GRAY, author of The Promise of Canada

Fifteen years ago, when Alex first started trying—and struggling—to get pregnant, she received outdated medical information and erroneous advice. Unfortunately, this incorrect information is still widely offered to women today, and barriers to accessing treatment haven’t changed. Alex shares what she learned on her own path to parenthood, including navigating infertility and IVF treatments, surviving the loss of her first child, having two daughters through surrogacy , and finally, after many years of trying, giving birth to a baby boy the old-fashioned way. All the while, Alex fought for a government policy change to better support people trying to build their families.

Inconceivable is an emotional roller-coaster ride with a purpose and a goal: to inform women about the realities of their fertility through sharing a painful and private experience with infertility. She wants to “pay it forward” for other women and create a platform to drive the conversations around infertility that we need to have as a culture.

Alex Johnston

Alex Johnston is the CEO of 360 Concussion Care. She ran the Canadian office of Catalyst Inc., a global non-profit advocating for the advancement of women in business. She has served as executive director of the policy team for Ontario Premier Dalton McGuinty and as a vice-president for Canada’s national broadcaster.

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